Alarm clock

Agency Network: 
March 2008
3M:  Alarm clock
3M Print Ad -  Alarm clock

Also From This Campaign 3


Print advertisement created by Butter, Germany for 3M, within the category: Professional Services.


Bang the noise with foam ear plugs.

Advertising Agency: BUTTER.Berlin, Germany
Creative Directors: Michael Preuss, Timm Holm
Art Director: Björn v. Buchholtz
Copywriter: Till Grabsch
Photographers: Till Engels, Agnes Nowicki
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copywriter_n's picture

nice :)

Activity Score 52
breakula's picture

like the idea! execution is good, could've been better. good job!

Activity Score 6
Advertising Agency
Bye's picture

A bit similar to:
Actually they're exactly the same, but BBDO completely destroys them in execution.

Activity Score 1464
Jet Propulsion Lab's picture

Cover up the ear plug on the left with your finger and see how much quicker the ad gets. When visually referencing a speeding bullet, single bullet ALWAYS gets the message across faster than otherwise. Then, if you need to (or the client insists,) you could show a product shot with multiple ear plugs next to the logo.

Jet Propulsion Lab
Activity Score 10679
LeeHarvey's picture

So true. And why not use things that really make noise like a chainsaw...

Activity Score 3043
Creative Director
Jet Propulsion Lab's picture

Hey, speaking of speeding bullets. Did you ACTUALLY do it?
We never got a confession out of you before Jack "Sparky" Ruby snuffed you out. ; P

Jet Propulsion Lab
Activity Score 10679
LeeHarvey's picture

You mean the LATE Jack Ruby? Haha, lungdisease got him 'bout 40 yrs ago, the bastard! About JFK; I was a victim of a conspiracy, how can a single man shoot three bullets from two different angles!? Tell you what, we'll grab a beer some day and talk about the good ol' days.

Activity Score 3043
Creative Director
DarkSide's picture

I thought the same before reading your post.
Works much better with only one ear plug

Activity Score 1064
sp101's picture

execution looks cheap. sorry, idea is just ok.

Activity Score 137
Tincho's picture

Yes, it looks cheap. Maybe they should had added some waves behind the "bullets", like Matrix´s ones. The backround could had been black or dark grey too... for more drama in the visual.

Activity Score 1093
Art Director
like_duh's picture

yep. couldn't tell the left one was speeding. looked like it was bouncing off something.

Activity Score 88
judy.y's picture

cool to me...

Activity Score 79
washiam's picture

Quiet good thoughts inside, like it much :)

Activity Score 443
Art Director
iT-iS-i's picture

Tired of this shooting through stuff ads, the only reason why they have two earplugs in the visual is because they didn't want it to look too similar to the alka one. Cheap way of finding a way out and also cheap execution. What a shame...

Add insult to injury then burn the candle at both ends.

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ahpitt's picture

What is 3M mean?

Activity Score 342
Art Director at Art Director
funky_frogii's picture

nice one........good

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

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