Crying Babies, Ana

Campaign
Agency Network: 
Published/Aired: 
May 2016
3 Chanchitos:  Crying Babies, Ana

Description

Print advertisement created by Lowe, Peru for 3 Chanchitos, within the category: Retail Services.

Caption

35% off all vegetables

Advertising Agency: El Garaje Lowe, Lima, Peru
Creative Directors: Luis Ramirez-Gastón, Marco Caballero
Art Directors: Ken Tokashiki Oka
Copywriter: Ken Tokashiki Oka
Photographer: Alex Freundt
Producer: Daniel Ramiez-Gastón
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lateralaspect's picture

Great concept, well done!

lateralaspect
Activity Score 10
Creative Director
s1bs's picture

v. nice

s1bs
Activity Score 389
Art Director at Saatchi &Saatchi, Cape Town
silvi's picture

Why all the babies are blond?

silvi
Activity Score 4134
Copywriter
satrianee's picture

only blond ones can be persuaded eating veggie... haha.

satrianee
Activity Score 3734
robinstam's picture

Has everybody here gone nuts? Look, here's the link to Jill Greenberg's work:

http://www.yardwear.net/blog/content/binary/end-times.jpg

Of course it's okay to be inspired by photography and art. But when I studied at the Miami Ad School lots of students copied these pictures and put a text under it. In the end there were so many, that it wasn't even worth putting it in a student portfolio.

I must admit that this campaign has a smart twist. But if you still make Jill Greenberg-clones as a professional creative I think it's something to be ashamed of.

robinstam
Activity Score 211
Miami Ad School
fauxjebus's picture

Totally agree. First thing I thought when I saw the thumbnails was "Hey, a Jill Greenberg ripoff!"

fauxjebus
Activity Score 497
Art Director at Trigger
Juan Martinez's picture

babies don't look peruvian AT ALL!!!

Juan Martinez
Activity Score 110
Copywriter
mpared's picture

i love these

mpared
Activity Score 558
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

kto's picture

robinstam. I´m only hearing "I must admit that this campaign has a smart twist".

kto
Activity Score 26
Art Director at Mccann |

s

robinstam's picture

I can imagine your point of view. Of all the Jill Greenberg-ripoffs I've seen this one is the best by far.

But the creatives missed an opportunity here. Instead of thinking: let's take this good idea and make the execution different, they decided to go for the safe option: making another ripoff. Execute it in a more original way, and it might be an award winner.

robinstam
Activity Score 211
Miami Ad School
rolling.stone's picture

oh little baby, next time go on hunger strike if you get veggies to eat, lol

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

lamoscacojonera's picture

Aparte de porquería mal copiada, truchos.
GHOST CAMPAIGN, GHOST AGENCY, VERY WELL KNOWN IN PERU BY THIS KIND OF MEGA GHOST SCUM.
Lo digo porque trabajo en Perú.
NEVER EVER RUN, CAN SAY IT BECAUSE I WORK IN PERU.
Ya es el colmo, ahora vamos a tener que soportar que estos huevones también exporten a las webs de publicidad mundiales su basura truchera.
OBVIOUSLY ADSOFTHEWORLD CAN'T KNOW IT, BUT AT LEAST ONE CAN HELP TO UNCOVER THE TRUTH.

lamoscacojonera
Activity Score 296
xcreativity's picture

ahaha love the photography

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

chericmc's picture

im peruvian, and thats my sister. What´s your problem?

chericmc
Activity Score 6
Copywriter at M2 Comunicaciones
julian84's picture

The exact same ad was done by students in an ad school call underground (BsAs). They did this in 2007!!
also the art direction is the same!! shame on you!

julian84
Activity Score 102
Art Director at Freelancer
Guest's picture

hahahaha, Jill Greenberg rip off!!!!

Guest
LeroyChristian's picture

HAHAHAHAHAHAHA

LeroyChristian
Activity Score 372
Other at Nanyang Academy of Fine Arts
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