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Sweden

Campaign
Agency Network: 
Published/Aired: 
May 2015
28 Too Many:  Sweden

Description

Print advertisement created by Ogilvy, United Kingdom for 28 Too Many, within the category: Public Interest, NGO.

Caption

Female genital mutilation doesn't only happen in far away places.

Advertising Agency: Ogilvy, UK
Production House: Illusion
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Highest Rated

kleenex's picture

WOW!!!!

kleenex
Activity Score 58657
Web Designer/Developer
T.'s picture

Powerful stuff. It will undoubtedly change anyone's perception that only far away places suffer from FGM. Great campaign.

T.
Activity Score 1110

What's your ad telling the consumer?

shmoobuster311's picture

Great copy and artwork. Sure to win some sort of award.

shmoobuster311
Activity Score 244
Copywriter
kleenex's picture

WOW!!!!

kleenex
Activity Score 58657
Web Designer/Developer
Temple's picture

I think this is scam, driven from award thirst. I don't believe they could verify even one mutilation in Sweden. They say "30.000 girls are at risk" which is completely vague.

Temple
Activity Score 11341
Creative Director
Koto's picture

Good.

Koto
Activity Score 63
Art Director
Kolendovich's picture

if it makes me shiver, it works

Kolendovich
Activity Score 73
Production Manager at Film Production Manager Assistant |

Ella

your mom's picture

seriously? you all think this is good? i think this represents all that is wrong about advertising these days. Bulls&%$ done for Cannes. Hope it wont win.

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

ashton's picture

Goooood.

ashton
Activity Score 116
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