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Agency Network: 
Published/Aired: 
March 2007
1st for Women Insurance Brokers:  Mouse

Description

Print advertisement created by Black River Football Club, South Africa for 1st for Women Insurance Brokers, within the category: Finance.

Caption

If men were women, we'd insure them.
But they're not. So they don't get to pay substantially lower car insurance premiums.
Cover with care.

Advertising Agency: Black River Football Club, Johannesburg, South Africa
Creative Director: Ahmed Tilly
Art Director: Nicola Bower
Copywriter: Khaya Dlanga
Photographer: Mike Lewis
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Highest Rated

Wordnerd's picture

YES!! I have waited sooo long to say: That's sexist and i'm feeling discriminated! Thanks!

Wordnerd
Activity Score 6692
Copywriter
me thinks's picture

" But they're not. So they don't get to pay substantially lower car insurance premiums."

Too long and boring copy.

me thinks
Activity Score 722
Copywriter
Minimum's picture

Why do women pay less for car insurance? There is a saying here about women and cars that is not so positive. So letting women drive AND paying less doesn't make sense.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Corona Raymaker's picture

I couldn't agree more.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ellehcimeo's picture

i know. women are just as crazy behind the wheel as men. but, we have less testosterone, so are less likely to be as agressive. but that doesn't mean there aren't careless women drivers. the ones that make my head spin are the ones who apply makeup while driving. "honey, that mascara is going to run down your face right after you hit that car beside you anyways, and you are going to look hideous when the coroner gets here, so why don't you just wait till you get to your destination and then apply it. mkay?"

ellehcimeo
Activity Score 3376
Art Director
Corona Raymaker's picture

Are you female?

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ellehcimeo's picture

yes, mon petit chou, je suis une femme.

ellehcimeo
Activity Score 3376
Art Director
Corona Raymaker's picture

Très bien.
Anyway, don't get under the wrong impression that we devalue women. Or that you have to defend them. :)
V

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

ellehcimeo's picture

not at all.
i do feel that the insurance companies are dodgy because they discriminate based on the sex of the individual applying though. equality goes both ways.

ellehcimeo
Activity Score 3376
Art Director
Corona Raymaker's picture

Fully agree with you in that aspect.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

JTW926's picture

why, may I ask, is there a rat in the ad??

JTW926
Activity Score 184
Art Director
Seixas's picture

it´s photoshoped

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Frederico Roberto's picture

man u missed the whole ad.....the man is scared of the rat

Frederico Roberto
Activity Score 214
Creative Director
Corona Raymaker's picture

are you saying that the reason for the rat beeing in the ad is the fact, that it is photoshopped?

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Thiago Aranha's picture

The rat is there to illustrate the guy as if he was a woman... just that...
And yes, it's photoshoped. And yes, badly photoshoped.

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

sloppy4's picture

while he's up there, he should hang himself.

sloppy4
Activity Score 1492
Corona Raymaker's picture

And actually the cliché is talking about mice, not rats.

V

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

zephyr7884's picture

I would jump on the table if i see a rat. So would that make me a woman too?

zephyr7884
Activity Score 52
Art Director
Corona Raymaker's picture

That strongly depends on your specific reasons for jumping. Feel free to elaborate ...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

Totto's picture

surrogative heights.. but not higher than the table top!!

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Laurent's picture

In a time where everyone's rapping about gender equality and sexual discrimination, this ad does both. I don't think we can blame the agency since they're only doing thier job, but the product in itself is shit. I honestly can't figure out why a person should pay less for something because of his/her sex.

Laurent
Activity Score 279
General Manager at White Rabbit
ivan's picture

Simply because statistics show that man do more costly accidents. And, I think women do more small accidents. So at the end of the day women in general cost less for insurance companies.

ivan
Creative Director at Ads of the World
Wordnerd's picture

YES!! I have waited sooo long to say: That's sexist and i'm feeling discriminated! Thanks!

Wordnerd
Activity Score 6692
Copywriter
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