As the world waited for the result of the UK polls, two 19 Crimes FPC ads were published next to some of the world’s top Brexit stories in various mastheads across UK & Australia.
The UK campaign headline ‘You Got a Vote, We Got a Boat’, contrasts the UK election and subsequent plans for Brexit against Australia’s convict past. The press ad ran as the votes were tallied in the UK’s Metro, Evening Standard, Guardian and Times.
The local Australian version ‘We Didn’t Want to Leave Europe Either’, leveraged Australia’s history of convict transportation from Europe in the 1800s. The press ad appeared across the Herald Sun, Courier Mail and Daily Telegraph.
Print advertisement created by Wunderman Thompson, Australia for 19 Crimes, within the category: Alcoholic Drinks.
Chief Marketing Officer, Treasury Wine Estates: Angus Lilley
Marketing Director ANZ, Treasury Wine Estates: Ben Culligan
Senior Brand Manager, Treasury Wine Estates: Fernanda Lopes
Chief Creative Officer: Simon Langley
Creative Director: Brie Stewart
Creative team: Ned Considine, Simon Fleming
Group Engagement Lead: Elsa James
Engagement Lead: Fiona McGinley
Media agency: Mindshare