Agency Network: 
Published/Aired: 
December 2010
180 Report Call:  Waxing
180 Report Call Print Ad -  Waxing

Description

Print advertisement created by M&J, Brazil for 180 Report Call, within the category: Professional Services.

Caption

You’re not afraid of screaming when waxing. Violence against women is a crime. Report.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga
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Highest Rated

MindDigger's picture

nails, menstruation and waxing(wtf) ?!? where's the link with violence??? those things are on a totally different level.
irrelevant and poor comparison.

MindDigger
Activity Score 91
morse's picture

I understand, but it's not really working for me.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDigger's picture

nails, menstruation and waxing(wtf) ?!? where's the link with violence??? those things are on a totally different level.
irrelevant and poor comparison.

MindDigger
Activity Score 91
NataliaLima's picture

It is for violence against woman.
I really dig this one. Specially cause this subject is kind of a taboo in Brazil, so it has to be discussed in a light way.

NataliaLima
Activity Score 1376
ledebaneto's picture

MindDigger:

But this is exactly the point. Women complaining a lot of everyday situations such as these. And when it comes to report suffering violence at home or anywhere else, they stay in silence. So this comparison becomes quite relevant.

ledebaneto
Activity Score 44
dollypoppin's picture

Agree! It's not that great though, but I like idea the ad series has. It's new for me.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

ledebaneto's picture

By the way. This campaing is Great. Lovely art direction, powerfull copy. Well done.

ledebaneto
Activity Score 44
jackblack's picture

Not great.

jackblack
Activity Score 2346
Art Director
desailly's picture

I think the art direction is fantastic. But if I'm reading the lines correctly, not sure it could run in Europe / US. Conflating the violence with beauty? Suggesting that if they're happy to whine about one but not the other, there's something wrong with them?

£50 says it's a male team.

Edit: so it is.

desailly
Activity Score 466
Copywriter
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