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Nail

Campaign
Agency Network: 
Published/Aired: 
December 2010
180 Report Call:  Nail

Description

Print advertisement created by M&J, Brazil for 180 Report Call, within the category: Public Interest, NGO.

Caption

When your nails break you let everyone know. Violence against women is a crime. Report.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Evandro Lima
Art Director: Bill Queiroga
Copywriter: Juliana Bezerra
Illustrator: Bill Queiroga
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Highest Rated

Hahalexander's picture

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
jackmancer2017's picture

A bit lost in translation I suppose. The contradiction in the copy is really good.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
NataliaLima's picture

The actual translation is "Breaking your nail hurts less and you tell everybody."

NataliaLima
Activity Score 1380
Hahalexander's picture

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Hahalexander's picture

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
Hahalexander's picture

I really like the link between the trivial pains and the abuse but to me it seems like you're blaming the victims

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
dollypoppin's picture

Don't think so. More like encouraging them to ignore the lesser painful things in life and do something about the more painful ones.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Rammelasen's picture

Agree. Weird concept.

Rammelasen
Activity Score 71
kleenex's picture

Not working for me.

kleenex
Activity Score 58141
Web Designer/Developer
ledebaneto's picture

Why?

ledebaneto
Activity Score 44
ledebaneto's picture

Kleenex:

Why is not work for you?

ledebaneto
Activity Score 44
rakel's picture
rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
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