Garage

Campaign
Agency Network: 
Published/Aired: 
May 2008
13th Street:  Garage

Description

Print advertisement created by Euro RSCG, France for 13th Street, within the category: Media.

Caption

We see crime everywhere.

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Photographer: Cédric Delsaux
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ivan's picture

1. Pissed baseball player,
2. cut up his favorite bat,
3. threw the pieces away,
4. got himself a beer from the fridge
and went to play chess with his daughter.

Did I get it right?? ;)

ivan
Creative Director at Ads of the World
teenie's picture

Interesting ideas, but a little too obvious. They play on horror-movie stereotypes, which kinda writes the story for you.

teenie
Activity Score 1894
Copywriter
NatalieM's picture

I agree. This is one direction you could take. What other ones were on the drawing board?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

philly's picture

i like this, but i'm not sure you really need the numbers. what if you just show the garage as is? Maybe have the bat be a little dinged up, the saw is hanging crooked, the frigde isn't shut all the way. its kinda obvious now.

i still think its great photography and a neat idea.

_mm

philly
Activity Score 10
Art Director
TASTELIFEBETTER's picture

good idea!!! but just wanna ask, wouldn't it become difficult to get!!!!

TASTELIFEBETTER
Activity Score 120
STUDENT
yun siang orangutan's picture

Banana 1

yun siang orangutan
Activity Score 298
Singapore
Jet Propulsion Lab's picture

I'm trying to decide whether it's banana 2 or banana 3...
; )

Jet Propulsion Lab
Activity Score 10679
Copywriter
Get-a-Fix's picture

Totally agree with Philly...those little things would have made the ad way more interesting! Nonetheless, interesting idea for sure.

Get-a-Fix
Activity Score 351
Copywriter
salvarredy's picture

Yeah! the crime it's there.
really boys, beautiful campaign and a great photo work.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Tapper's picture

I like the idea, not the line though, needs some work. 'WE' as a channel doesn't ring true.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
u z u m's picture

COOL.

u z u m
Activity Score 69
Art Director
neuclone's picture

Nice. I like it.

The line is poor.

neuclone
Activity Score 88
Creative Director at Ogilvy & Mather
Boxey's picture

if you saw crime everywhere, you'd put numbers on a lot more items there.

Boxey
Activity Score 8875
Melaleuca In-House
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