Conditioned Reflex, Drown

Agency Network: 
May 2010
13th Street:  Conditioned Reflex, Drown


Print advertisement created by Zink Project, Spain for 13th Street, within the category: Media.


It will drown you
The channel that will make you be afraid of the television

Advertising School: Zink! Project, Valencia, Spain
Idea: Beatriz Arias, Guillermo Frank Cotanda
Art Director / Copywriter / Illustrator: Guillermo Frank Cotanda
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Guest's picture

what does it mean? Why would you want to watch that channel.

ivan's picture

13th Street is a horror channel. The more scared you're the better. :)

Creative Director at Ads of the World
GuillermoFrank's picture

thanks ;)

Activity Score 18
jackmancer2017's picture

Art doesn't communicate very well. White colours, illustrated lines. Meh. Doesn't make me afraid.

shereefku's picture

absolutely right

Activity Score 16
Graphic Designer at DDBi Jeddah
sunilotb's picture

what is this man

Activity Score 6
Art Director
AssassinX's picture

Probably this is a piece of student work, just a sketch to show basic ideas, so it's not highly finished like pro's.
Anyway this one is not bad.

Activity Score 1325
GuillermoFrank's picture

What i tried is not to make anybody afraid. What print of 13th Street makes anybody afraid? The point to comunicate is the "The channel that will make you be afraid of the television".
Yes it is a a piece of student work not highly finished, but is not a sketch... hehe, probably i did it to much naif.
Anyway, i consider this piece like the poorest of the campaign.

Thanks for the comments that are constructive ;)

Activity Score 18
Billoughsby's picture

I like the drawing style employed for this series very much. It's charming and entirely appropriate because it evokes the world of simple fears, i.e. the thing in the closet or under the bed or under the stairs.

A few weeks ago, a series of hand-drawn ads was put up here and many people complimented the drawing.

I find your series up to that level. They're a little wittier, in fact, especially the other two in this series.

Activity Score 5154
Art Director |

That's it.

Guest's picture

why would you get kids to watch it anyways???

Guest's picture

ya like , why would you want kids to watch it???

magoo's picture

an adult in the print would make more sense!! or only kids are scared watching this channel??

Activity Score 37
GuillermoFrank's picture

Much missunderstanding... Prints represent some classic nightmares: be persecuted, be drowned and be restrained. The characters supose to be adults, look the other two prints.

Thanks for comment :)

Activity Score 18
shereefku's picture

The illustration, color and drawings used are not strong enough to make afraid, it gives some painful irritations.

Activity Score 16
Graphic Designer at DDBi Jeddah
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