TV

Campaign
Agency Network: 
Published/Aired: 
October 2008
100W:  TV

Description

Print advertisement created by Lowe, Sweden for 100W, within the category: Professional Services.

Caption

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling
Log in to post comments
fiflo's picture

no se si es muy bueno o muy malo. el hecho de ser mentirosos ya no nos fastidia, pierde valor la profesión.

fiflo
Activity Score 6
Copywriter at copy dialog publicis colombia
SeanMartin's picture

The whole campaign is just a little too facile. Two easy targets and two bland stereotypical situations dont add to a whole lot of real communication. I thought these kinds of ads for award shows were supposed to far better than the winning ads themselves. This just comes off as something they spent an entire afternoon thinking up, photographing, and finishing off with a logo and tag line.

SeanMartin
luispiter's picture
luispiter
Activity Score 2756
comunication
Rastamathamba420's picture

jajajajaja!!! para que te manden un mail
----------------------------

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

jsantanaxp's picture

this is black mood.

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

Guest commenter's picture

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

Guest commenter
papapa's picture

¿Entonces la publicidad más efectiva es la que estafa a los consumidores?

papapa
Favete's picture

Esta es una mera dramatización. La publicidad efectivamente busca vender, ya sea a largo plazo con posicionamiento o a corto plazo con promos y aquí lo que se muestra es que cuando una publicidad es espectacularmente buena llega a todos, no sólo a un target meta, no se trata de mostrar lo efectiva que puede ser una publicidad preparada para venderle a un ciego... hay que ver más allá si querés juzgar.
------

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

control C's picture

Es publicidad para publicistas... tómalo con un poco de sentido de humor... no le hace daño a nadie...

control C
Activity Score 104
Copywriter
StuartLittle's picture

Pero la publicidad también es una profesión seria.

StuartLittle
Activity Score 466
Other
Favete's picture

Es seria pero muchas veces como con marcas como AXE toma las cosas con sentido del humor mofándose hasta de lo que creemos serio o vemos día a día.
---

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

STRTLRS's picture

No bestia, la publicidad más efectiva puede vender cualquier producto a cualquier consumidor.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

If you don't get these then you shouldn't be on this site...

These ads are made for us creatives. I think they're funny and "effective".

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

SeanMartin's picture

Uh, yeah, right. Whatever you say.

Look, they're sad little jokes that have been told countless times. If you consider that "creative" and "funny", then I wish you all the best of luck in your chosen career.

So... what else did you learn at school today?

SeanMartin
STRTLRS's picture

Never said they were creative, dude. BTW my comment was directed at those who don't get it. Did you even read my comment or did you just reply on impulse? Uh, yeah, right. Duh. Best of luck to "you".

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

SeanMartin's picture

You wrote, *dude*: "These ads are made for us creatives"

Dont think so. This aint exactly sharp creative thinking, even as a satire of lousy ads. So yeah, *dude*, read your comment.

How's school today?

SeanMartin
STRTLRS's picture

School is wonderful. It's too bad a poor, diminutive and lousy 1st year student like me can appreciate good work more than a super-creative almighty mind like you, dude.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

MINAKA MORI's picture

I also think the campaign is on the first though side.
Tambien creo que la campaña pudo haber dado mas de donde cortar.

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

Artrais's picture

Bueno.

Humor negro.

Artrais
Activity Score 2
artrais.com
sloppy4's picture

oooo, oooo, how about an eskimo holding some recently purchased snow?

not much thought put behind these.

sloppy4
Activity Score 1492
TJAY's picture

Love em.

TJAY
Activity Score 64
fiflo's picture

VENDERTE LO QUE TÚ NO NECESITAS ES ESTAFAR, NO???

fiflo
Activity Score 6
Copywriter at copy dialog publicis colombia
Favete's picture

Comprar lo que no necesitas es ser IMBECIL no? la idea es que una publicidad buena llega a todo mundo no es que muestren que una publicidad se hizzo para venderles tv a los ciegos... VEAN MÁS ALLÁ POR DIOS!
--

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

CR_AD's picture
CR_AD
Activity Score 413
Other
Farfa's picture

LOlletto...

Farfa
Activity Score 109
Art Director at Freelance
Advertisement
Featured Content

Latest Collections

Advertisement