Condom

Campaign
Agency Network: 
Published/Aired: 
October 2008
100W:  Condom

Description

Print advertisement created by Lowe, Sweden for 100W, within the category: Professional Services.

Caption

100W. Awarding effective advertising.

Advertising Agency: Lowe Brindfors, Stockholm, Sweden
Creative Director: Håkan Engler
Art Director: Petter Lublin
Copywriter: Olle Langseth
Photographer: Bisse Bengtsson
Production: Adamsky
Retouching: Rickard Dymling
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Highest Rated

Barreto's picture

Actually, it think it's too demonstrative. The idea was "people with stuff they usually wouldn't buy" and there's nothing added to it in the execution.

They could have put the priest in front of a condom vending machine, for instance.

Barreto
singye's picture

there is a cold storm approaching, some of you will not make it out alive, and when it is all over the question will remain, what do you think of the ad? now, if you will excuse me, i need to find some popcorn

singye
Activity Score 180
Mountbatten
miko1aj's picture

I don't think it's hard to convince this sort of men to buy a condom. Anyway – good campaign. Like it much. Simple and well art directed.

miko1aj
Activity Score 3082
luispiter's picture

http://mimundoenotromundo.blogspot.com/

no coments....walk in the fire...

luispiter
Activity Score 2756
comunication
joelapompe's picture

done !!!!!!!!!!! :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4039
capywriter's picture

prove it! ;-)

capywriter
Activity Score 5513
Copywriter at Freelance
Jørgen Olsen's picture

DONE!!! what a pity..
and the old is better than the new..
done by bddp&fils in 2002, won first price in french art directors club!!!!!

Jørgen Olsen
Activity Score 5
creative director
missed my turn's picture

Priests already buy condoms. (Altar boys and such)

missed my turn
Activity Score 426
ivan's picture

That's nice of them to protect the innocent. ;)

ivan
Creative Director at Ads of the World
Barreto's picture

Actually, it think it's too demonstrative. The idea was "people with stuff they usually wouldn't buy" and there's nothing added to it in the execution.

They could have put the priest in front of a condom vending machine, for instance.

Barreto
Guest's picture
Guest
STRTLRS's picture

Jesus, what is it with this "people with stuff they usually wouldn't buy" or "advertising lies" comments in here. I mean, isn't it clear what these are saying? Good advertising will sell products in markets that are less likely to buy them. C'mon peeps.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

anj's picture

I find Barreto's execution idea funnier than what has been done. It's more graphic. I get the idea of these ads, and I like it. But I think the execution is too plain and boring.

You're correct to say that "Good advertising will sell products in markets that are less likely to buy them". But it doesn't take the fact out that it good advertising also makes people buy what they usually won't buy. Don't judge so fast, STRTLRS.

anj
R. Rinaldi's picture

Cla, clap, crap.

R. Rinaldi
Activity Score 686
Singapore
JORDI's picture

it's a frog?

JORDI
Activity Score 96
GRAPHIC DESIGNER |

****************
better quicktime...

CR_AD's picture
CR_AD
Activity Score 413
Other
BOOBJOB LOOBCANNON's picture

I really don't like this campaign. None of it offends me but I just think its lazy.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Renan Correa's picture

when you talk about religion, serious problems, its difficult to be a unanimous ad... but, if we let this things beside, its a nice ad... At least its a different tought. I like it.
-------------------------
www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

julio's picture

those condoms are for the thing on the other hand. Enjoy yourself.

julio
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