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Sausage

Campaign
Agency Network: 
Published/Aired: 
July 2012
100 Rokiv:  Sausage

Description

Print advertisement created by Kaffeine, Ukraine for 100 Rokiv, within the category: Professional Services.

Caption

Removes fat.
100 Rokiv Weight Loss Clinic

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Dima Tsapko, Anze Jereb
Art Director: Roman Davydyuk
Copywriter: Nadya Skrynnyk
Illustrators: Roman Davydyuk, Dima Tsapko
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Feysless's picture

its nice but it looks like its deleting the healthy banana to reveal the sausage not the other way round

Feysless
Activity Score 2622
Art Director |

groovy baby!

Roger Keynes's picture

So you're suggesting the eraser is ADDING the texture?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Marlus Lau's picture

He's suggesting it's erasing, and I read it too. I read from the top do the bottom, so, the eraser is revealing the sausage.

The art compromised the understanding.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Nike Diesel's picture

I read it the same way, top to bottom.

Nike Diesel
Activity Score 13718
Art Director
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
andylefty's picture

It's a nice attempt at a simple visual but it seems not to have worked.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
DesignDine's picture

Clean idea, no intention of going critical. Good one.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

lahaff's picture

Interesting idea. I think it would have been even better if they removed the eraser, and maybe changed the line to something about healthier lifestyle.

lahaff
Activity Score 1518
Copywriter
George Souza's picture

Totally agree with Feysal.

George Souza
Activity Score 116
kleenex's picture

These two ads for me are not as good as the other two.

kleenex
Activity Score 58793
Web Designer/Developer
ffffffwhat's picture

Problem with this idea is that it can be read both ways. Other than that, decent work.

ffffffwhat
Activity Score 261
Art Director
insane's picture

yess..it looks as if banana is getting erased

insane
Activity Score 30
saptohandriyanto's picture

it might helps if the erased part is the bottom of the banana
nice color though

saptohandriyanto
Activity Score 108
Planner at Red Mantra |

sapto handriyanto
Fortune Indonesia

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