Free Willy
Description
Print advertisement created by BBDO, Israel for 013 Netvision, within the category: Electronics, Technology.
Chief Creative Director: Guy Bar
Creative Director: Eran Bar- Yochai
Head Creative Team: Hadas Liwer
Copywriter: Yohai Asher
Art director: Gilad Hirsch
VP Client Service: Dror Tankus
Client Manager: Inbal Golan
Supervisor: Nitazn Almog
Account Manager: Einav Meirovich
"Movies seem lighter" isn't really a benefit if people can't watch them until the whole thing's downloaded. In which case it's about speed. And if the client is an ISP (advertised without a URL...) that doesn't offer streaming movies as a service, it's all a bit cock-a-hoop to me.
And "seem" is one of the lightest words in the marketing canon anyway. I'm afraid I don't believe in this ad.
I think it's fun ;p but perhaps the wrong ups as pointed out above.
Does not really work for me. Whales are endangered spieces, so this would work better as an ad for WWF. Just a thought.
Its good, movies seem lighter could have been changed with something else where downloading can be mentioned!
Funny, but it dosen't fit in the context !
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