Free Willy

Agency Network: 
January 2011
013 Netvision:  Free Willy
013 Netvision Print Ad -  Free Willy


Print advertisement created by BBDO, Israel for 013 Netvision, within the category: Electronics, Technology.

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar- Yochai
Head Creative Team: Hadas Liwer
Copywriter: Yohai Asher
Art director: Gilad Hirsch
VP Client Service: Dror Tankus
Client Manager: Inbal Golan
Supervisor: Nitazn Almog
Account Manager: Einav Meirovich
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CuriousPencil's picture

"Movies seem lighter" isn't really a benefit if people can't watch them until the whole thing's downloaded. In which case it's about speed. And if the client is an ISP (advertised without a URL...) that doesn't offer streaming movies as a service, it's all a bit cock-a-hoop to me.

And "seem" is one of the lightest words in the marketing canon anyway. I'm afraid I don't believe in this ad.

Activity Score 4199
jackmancer2017's picture

I think it's fun ;p but perhaps the wrong ups as pointed out above.

mr.x's picture

Does not really work for me. Whales are endangered spieces, so this would work better as an ad for WWF. Just a thought.

Activity Score 998
Forsbergs Skola
Sdb's picture

Its good, movies seem lighter could have been changed with something else where downloading can be mentioned!

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Lazarus's picture

Sorry. Bad.

Activity Score 1537
Creative Director
luispiter's picture

the art director its bad..

Activity Score 2756
GustavoN.Dias's picture

Funny, but it dosen't fit in the context !

Activity Score 52
Universidade Mogi das Cruzes
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