Suppository elevator

Agency Network: 
Published/Aired: 
May 2014
zzachin idea:  Suppository elevator
zzachin idea Outdoor Ad -  Suppository elevator

Description

The idea:
Using the capsule shaped elevator in Han River, Seoul and adding an image of a baby's butt to the bottom of the elevator.

Where the idea comes from and how it works:
The elevator at Sungsu Grand Bridge in the Han is shaped like a capsule, which thought be a felicitous place to demonstrate how to use Dulcolax laxative suppositories. Once the image of baby's butt is added to the elevator, it will be more clear to show everyone how to use it and easy to grab their attention in a creative way.

Outdoor advertisement created by Dulcolax, South Korea for zzachin idea, within the category: Pharmaceutical.

Advertising Agency: zzachin idea, Seoul, South Korea
Creative Director: Seok-Kyun Lee
Art Director: Bumyong Lee
Copywriters: Sang-Ki Chae, Jasmine Yong-eui Park
Log in to post comments
damnson's picture

WHAT. THE. F**K. Seriously?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Tom Megginson's picture

Spec work: "Once the image of baby's butt is added to the elevator, it will be more clear to show everyone how to use it and easy to grab their attention in a creative way."

I don't think it belongs here.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Austin Video Production's picture

It grabs your attention, you have admit that. Kind of bizarre.

Austin Video Pr...
Activity Score 1310
damnson's picture

If I take a sh*t in the middle of Times Square it will definitely grab the attention of a lot of people, but that doesn't mean that it's a good idea.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

robinstam's picture

Wow, this idea is so stupid that it's good again ;-).

robinstam
Activity Score 215
Miami Ad School
JLL's picture

WTF???

JLL
Activity Score 399
Director of Creation - Copywriter
doska's picture

the btl is very well done the idea is good but the execution is seen as grotesque but is well understood, a good idea in general

doska
Activity Score 16
Art Director
victoroliveira's picture

it's a joke...

victoroliveira
Activity Score 41
Art Director
bobafett's picture

WTF!!!

bobafett
Activity Score 2322
Chief Creative Officer
kleenex's picture

oooooooohhhhhhhhhhhhh man......

kleenex
Activity Score 58777
Web Designer/Developer
damnson's picture

SHOVE A LIFT UP YOUR BABY'S BUTT!!!!!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

GrumpyArtDirector's picture

What the living fuck.

GrumpyArtDirector
Activity Score 858
Art Director
wvwvwy's picture

한국학생들아.. 여긴 포폴사이트가 아니란다..

wvwvwy
Activity Score 156
Art Director |

hello

NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Featured Content

Latest Collections