More Space for the Big Ones, Horizontal

Campaign
Agency Network: 
Published/Aired: 
December 2010
Zoo Zurich:  More Space for the Big Ones, Horizontal

Description

Outdoor advertisement created by Y&R, Switzerland for Zoo Zurich, within the category: Recreation, Leisure.

Caption

More space for the big ones
Support the new Elephant Park with your donation: PC80-804-4

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Philipp Skrabal, Markus Gut
Copywriter: Andi Portmann
Art Director: Marietta Albinus
Photographer: Julien Vonier
Typographer: Emi Lehmann-Iwasaki
Strategy: Ester Elices
Consultant: Daniela Britt
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Highest Rated

CuriousPencil's picture

Care to elaborate on your 'huh' there sunshine?

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Nice visuals. Feel sorry for the elephant.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

great work, Niiiiiice!!!

Guest
Anonymous Author's picture

Specimen preserved in formaldehyde anyone? Attention-grabbing.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

CuriousPencil's picture

Looking forward to how anti-zoo lobbyists will slingshot off this to fire off demands for Bigger Enclosures For All or None At All. Not a great fan of zoos myself, but objectively, does this not say that their current conditions are less than humane? Not a good way to guilt donations from the public, by saying the client is currently treating their charges like suppositories.

CuriousPencil
Activity Score 4225
Copywriter
eghead's picture
eghead
Activity Score 128
Parsons School of Design
CuriousPencil's picture

Care to elaborate on your 'huh' there sunshine?

CuriousPencil
Activity Score 4225
Copywriter
gioborde's picture

Why the "huh"?, u mean to say that since someone has used an elephant in advertisement, no one else can?

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Dzsoi's picture

lol, please don't try to think, it only hurts you...

Dzsoi
Activity Score 8609
Copywriter
Cheerriiee's picture

I like it, works for me... makes me want to colaborate to help the poor elephant :)!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture
Guest
TiltedChairCreative's picture

Wow, true, and better. That brought me down a star.

TiltedChairCreative
Activity Score 513
Dzsoi's picture

and that wasn't the first time...

http://www.well.hu/bkv/images/nagy/Untitled-3.jpg

In 2006 for Budapest Transport Company.
Copy says: "This is the only way we could show you the world's longest tram"

Dzsoi
Activity Score 8609
Copywriter
Billoughsby's picture

This may be just odd enough to grab the attention of many, which may mean it will do the trick. The vertical works, and this one doesn't really. I see the horizontal and keep thinking "dead elephant", which disgusts me and, consequently, makes me want to turn the whole thing off. (It should have a "packed in oil" or "packed in mustard sauce" statement somewhere on the label, shouldn't it?)

5 stars for the vertical; 1 star for this one.

Billoughsby
Activity Score 5154
Art Director |

That's it.

joelapompe's picture

I agree it's very similar to this one :
http://adsoftheworld.com/media/print/noah_giraffe

joelapompe
Activity Score 3891
akshaysrikar's picture

ANIMALS OUGHT TO BE IN JUNGLES AND FORESTS. NOT IN THE MIDDLE OF CITY. THEY ARE NOT EXHIBITIONISTS. THEY HAVE TO LIVE FREE AND DIE THE SAME WAY. NOT IN A CAGE.......PLEASE DON'T SUPPORT THESE SCAMS...

plus, the copy is as bad as the cause as well.... if the big ones need space, leave them in the forest. why build a cage around them...

akshaysrikar
Activity Score 420
India
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