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Xenon

Campaign
Agency Network: 
Published/Aired: 
July 2011
ZKW:  Xenon

Description

Using a simple optical illusion we created a print ad with a changing message. The displayed message changes by a decreased or increased distance to the poster.

Outdoor advertisement created by Publicis, Germany for ZKW, within the category: Electronics, Technology.

Caption

XENON
SUCCESS
It's worth taking a closer look at ZKW. Join Austria's leading specialist for innovative lighting systems.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
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That One Guy's picture

Cool effect. It took me a few seconds to see it. But where's the benefit?

That One Guy
Activity Score 266
University of Houston
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