Durga Pujo is a time of revelry; it’s a time to let your hair down for 24 hours, be at your dapper best, be at your energetic best. While the festivities officially last for 5 days, people start their countdown at least a 100 days to the festivities.
Get Set Pujo is an on-ground platform before Durga Pujo. It’s meant to capture the ‘frenzied fervour’ that grips peoples’ minds even before Pujo arrives! Get Set Pujo is a platform for hosting friendly competition in order to outdo your friends, relatives and generally anybody in the crowd! And this pre-Pujo fervour has been aptly captured through an illustrated depiction of the gods joining the rat race with a tongue in cheek copy egging people to unleash their festive swagger.
Outdoor advertisement created by Saatchi & Saatchi, India for Zee Bangla, within the category: TV Promos.
National Creative Director: Rohit Malkani
Executive Vice President: Devraj Basu
Vice President: Shuvadeep Nag
Associate Creative Directors: Sandip Dey, Chandrashekhar Dey
Supervisors: Tamal Talukdar, Aditi Laha
Art Director: Tamal Talukdar
Copywriter: Aditi Laha
Illustrator: Tamal Talukdar
Logo Designer: Aritra Das
Account Management: Sayak Sengupta, Rumpa Basu, Monalisa Mitra