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Ivo

Campaign
Agency Network: 
Published/Aired: 
November 2009
Z Magazine:  Ivo

Description

Outdoor posters that show the homeless sellers of Z magazine, photographed and spread at their daily selling points. Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless. They generate some income and remain socially linked by selling it on the streets. A proven concept, that needs an extra impulse every now and then.

Outdoor advertisement created by Jeuk, Netherlands for Z Magazine, within the category: Media.

Advertising Agency: Jeuk, Amsterdam, The Netherlands
Art Director: Kasper van Delft
Copywriter: Arno de Jong
Photographer: Rene Nuijens
Image editing: Magic, Jan Daniël Wolters
Client: Hans van Dalfsen, Jeroen de Rooij
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morse's picture

This guy doesn't look like a homeless at all. If this person is homeless I want to be a homeless in Netherlands too. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture

Is this a homeless magazine? Please, Morse, explain in to me!

silvi
Activity Score 4170
Copywriter
Gasper's picture

"Z is a well known streetmagazine in Amsterdam that helps homeless people to help themselves. It is made, distributed and sold by the homeless."

Now I understood, It's really interesting!

Gasper
Activity Score 44
Anhembi Morumbi
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