Shaken up billboard

Agency Network: 
October 2009
Yotvata:  Shaken up billboard
Yotvata Outdoor Ad -  Shaken up billboard


Outdoor advertisement created by Y&R, Israel for Yotvata, within the category: Non-Alcoholic Drinks.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Shay Kirshenzvaig
Copywriter: Or Sitt
Account Director: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Alon Segal
Photographer: Ziv Koren, Shlomi Arbiv
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lucdesaulniers's picture

Shake means mouvement. Not a static puzzle. Lame. And easy.

Activity Score 1145
Guest's picture

the movement is in your mind dude... easy but good point

Guest's picture

the movement is in the optical effect,

tamer samy's picture

I can't feel the shaking effect, plus it is a lunching campaign so i also need to see how the package looks like as a whole..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |


soya2's picture

eye catching.... but not informative..... especially, it used to lounch a brand new product..... and it looks like a vanilla flavour not chocolate

Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
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