Outdoor, 1

Campaign
Agency Network: 
Published/Aired: 
December 2008
York:  Outdoor, 1
York Outdoor Ad -  Outdoor, 1

Also From This Campaign 2

Description

Outdoor advertisement created by Saatchi & Saatchi, Sri Lanka for York, within the category: Industrial, Agriculture.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri Lanka
Creative Director: Asanka Iiamperuma
Associate Creative Director: Jagath Rathna Kumara
Art Director: Jagath Rathna Kumara
Other additional credits: Anushka, Ruwan, Anthony
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Guest's picture

what is it???

Guest
slowrider's picture

air conditioning???????

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

I thought it was some window blinds at first. They must have odd looking AC vents.

Guest
Guest's picture

This is not a new idea, it's done before. And this execution is not persuasive and not strong enough.

Guest
JAGATH KUMARA's picture

If done before,please answer the following - Where? When? Who?

JAGATH KUMARA
Activity Score 7
Saatchi & Saatchi ( Associate Creative Director)
Guest's picture

jagath.. can you explain the idea pls?
cheers

Guest
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
Guest's picture

An excellent idea.

Guest
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

Jesus, Jagath, I know today is your annual AOTW submission day but you gotta chill, my good man. A similar thougth was "Our boardrooms are all air-conditioned" with a visual of a grass hut for Malaysian tourism. The idea's "nice" but let's face it, and as 2nd "big cheese" you'd have to agree, the art direction is absolutely horrendous. Also admit you took the flimsy li'l hoarding down just before sunset, as shown in your portfolio shots, above. Take care out there, and mind you don't trip over your ego, or vice versa.

Guest
JAGATH KUMARA's picture

Thanks.This is not my first submission though.

JAGATH KUMARA
Activity Score 7
Saatchi & Saatchi ( Associate Creative Director)
Guest's picture

Anthony's been a busy man of late...

Guest
Guest's picture

seems to be quite a high traffic zone for the billboard. 1, maybe 3 cars a month? and clearly for people who are in the market to buy aircon? oh what the hell, just give 'em the damn award!

Guest
BulbheaD's picture

done. a giant LG aircon set up in a mountainous road with mist coming out of it and mingling with the fog. don't ask me where.

BulbheaD
Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

sneakyhands's picture

it's an a/c unit, but it's not selling me anything. man it's hot out here, too bad that big thing on stilts doesn't work.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

got the money, got the location... and the idea?

Guest
Guest's picture

That's not a road.
That's not an original idea, either.

Guest
Guest's picture

it's anthony again!

Guest
Guest's picture

what if it's hot out? doesn't work very well then.

Guest
Guest's picture

and so...?

Guest
Guest's picture

i thought of it too once. couldnt' do ti. but wait a go jagath! ideas aare always first to the person who thinks of them. and if u can think of one good one, u can think of another!

Guest
Guest's picture

hy nice ambiant of sri lanka

Guest
Charlie_12's picture

funny, creative, interesting, stupid and i like it!!

Charlie_12
Activity Score 97
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