Unlike other gyms, the YMCA offers classes and activities for the whole family. The idea was thus to illustrate all the services the Y offers using family portraits.
Outdoor advertisement created by Ogilvy, Canada for YMCA, within the category: Public Interest, NGO.
Creative Directors: Étienne Bastien, Martin Gosselin
Creatives: Julie Gérard, Isabelle Neault, Ayesha Lobo
Graphic Designer: Benoît St-Laurent
Account Executive: Sébastien Hanssens
Production: Cécile Gariépy, Olivier Charland / Par Hasard
Photographer: Samuel Pasquier