Scratch card

Campaign
Agency Network: 
Published/Aired: 
August 2009
Yellow Pages:  Scratch card

Description

Outdoor advertisement created by Y&R, Israel for Yellow Pages, within the category: Media.

Advertising Agency: SAA/Y&R Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
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jorj's picture

nice campaign.

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

AHAAA.... and what does it say?!

Guest
alexander_bickov's picture

Funny and nice idea, but not effective for product: min - 1 day, max - who knows :)

alexander_bickov
Activity Score 3281
copycomoelcopi's picture

mmmm… maybe could work well. maybe don't.
how the people knows that they suposed to scratch (and sniff, hehe) the piece?

copycomoelcopi
Activity Score 820
Copywriter
satpal's picture

yellow pages... so they're supposed to help you finding scratch cards ? thx for the help.

satpal
Activity Score 144
Guest's picture

how did you do that?

Guest
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