In June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.
Outdoor advertisement created by Y&R, Israel for Yellow Pages, within the category: Media.
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Copywriters: Eyal Padan, Sharon Refael
Art Directors: Asaf Covo, Shirley Bahar
Account Manager: Adam Avnon
Account Executive: Shiran Chen Barazani
Account Director: Galia Ashri
Planning: Hilla Tamir, Zohar Reznik
Group Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski