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Flashlight

Campaign
Agency Network: 
Published/Aired: 
May 2010
Xbox / Alan Wake:  Flashlight

Description

Outdoor advertisement created by McCann, Canada for Xbox, within the category: Gaming.

Caption

In case of psychotic lumberjack break glass

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
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mikeelrapido's picture

I guess it's dangerouse for bus stop.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Don't get it.

Guest
Guest's picture

It's referencing the video game that it's advertising.

Guest
Guest's picture

in the game light is used as a weapon to fight off possessed lumberjacks.

Guest
Guest's picture

This one is by far my favorite

Guest
Guest's picture

seems not the same tone as the previous set

Guest
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