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Dentist Dr. Hofmann

Campaign
Agency Network: 
Published/Aired: 
May 2017
Wrigley’s: Dentist Dr. Hofmann

Description

For many years, dentists have recommended to regularly chew Wrigley's Extra to keep teeth healthy and clean. The campaign shows the long-term effects of this decade-long proposition: empty and sad looking dentist waiting rooms, because patients are missing. Every room displays a little pack of Wrigley’s Extra Professional.

Outdoor advertisement created by BBDO, Germany for Wrigley’s, within the category: Confectionery, Snacks.

Caption

Foolishly recommended by dentists since 1987

Advertising Agency: BBDO, Düsseldorf, Germany
Creative Directors: Andreas Breunig, Darren Richardson (CCO)
Photographer: Stefan Viehbacher / Berlin
Production: Craftwork Düsseldorf
Audio Production: Studio Funk / Berlin
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