World's shortest Billboard

Agency Network: 
May 2011


Outdoor advertisement created by Doug & Serge, Canada for Worldwide Short Film Festival, within the category: Recreation, Leisure.

Advertising Agency: doug & serge, Toronto, Canada
Chief Creative Officer: Doug Robinson
Creative Director: Ian Schwey
Art Director: Mike Jones
Copywriter: Cam Hudson
Music composition: Erik Solarski
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jackmancer2017's picture

Very funny and it works perfectly for these websites like AotW but I don't see this go viral - so unless they make some TVC out of this or something else, I don't think it'll fully work as an ad. But nice idea :)

Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

How is this an outdoor campaign? This looks more like a viral spot (which would never really go viral) or a TVC.

Activity Score 13547
kleenex's picture

Great for the internet, but not great for the real world.

HOW much real world time was the first ad up before the second one got put up???

Activity Score 58777
Web Designer/Developer's picture

the video is not explain the idea
Activity Score 25
Copywriter |

henito's picture

maybe as a viral. but outdoor? this sure doesn't get any attention.

Activity Score 560
jackblack's picture

Like the idea behind it, but it probably didn't work.

Activity Score 2363
Art Director
morse's picture

It's good, but everyone else said who is going to see this?

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

DKB's picture

You guys are all confusing the general population with the calibre of people who will attend this kind of event; these are quality short films for the discerning viewer. This campaign is not meant to impress ad critics the world over. It is meant to garner attention and talk by its target audience - and it will. And if you can capture the attention of your target audience? Well then - voila! You've succeeded.

Activity Score 14
bi_sign's picture

Cute, I Like It

Activity Score 262
Art Director
DBB's picture

It's a good idea that lives only within the internet.

Activity Score 1216
purshotham's picture

Good idea..

Activity Score 457
Nike Diesel's picture

If this is an outdoor, it's terrible. Barely no one saw/or would see this, if any. Unless you would repeat this 100 times a day.
Kinda boring strategy and concept, as well. "Make something shorter", because it's a short film festival!? Meh...

Why did the word viral come up on this thread?
Your grandma makes it viral when she will send this to you,
to her coffee-sippin' friends and to her secret lover.
And also to the cable guy she likes so much.

Nike Diesel
Activity Score 13708
Art Director
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