Take the Ultimate Plunge
Description
To promote its new line of ultimate plunge bras, Wonderbra launched a stunt in London which invited three fans to bungee jump down into the cleavage model Adriana Cernanova.
fun idea. but it doesn't look like the execution was public enough to get people involved.
Good idea, but why only 3?
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
The promo itself is pretty disappointing http://www.youtube.com/watch?v=3yDCCwmVPRk
That said, I'm assuming that the real objective is to plonk the promotion up on social media so the numbers aren't really important. For the relatively small cost of a production and safety crew, a head-cam, and three "winners"; they got everything they need to produce a fairly potent social/ambient/outdoor/print campaign featuring 'in your face' boobs in winter.
good stunt, rather they should turn it into a regular ride
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