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3D billboard

Published/Aired: 
September 2010
Wonderbra:  3D billboard
Wonderbra Outdoor Ad -  3D billboard

Description

Wonderbra in the UK* has unveiled its first 3D billboard poster that marks the launch of an integrated campaign by iris to promote its new ‘Full effect’ bra. The 48-sheet poster kick starts a range of brand engagement initiatives to span digital, experiential, media partnerships and PR, which will work together to put the brand directly in touch with its female target audience.

The poster, at Waterloo Road London, features a model wearing the bra and can be viewed with specially designed 3D glasses in the shape of the bra. The guerrilla stunt was created by iris to generate buzz around the new bra, which can boost busts by up to two-cup sizes.

The campaign, called ‘Full effect your life’, will see Wonderbra give three girls the opportunity to win one of three life-enriching experiences**: Become a fashion journalist with a week’s internship at Cosmopolitan.co.uk; discover the secrets of a fashion stylist by shadowing Grace Woodward of ‘Britain’s Next Top Model’; or delve into the mind of a fashion buyer on a trip to Paris with leading vintage site WeLoveVintage.

An online and PR campaign kick off the nationwide competition today, with an exclusive feature in The Sun including a giveaway of the limited edition ‘Full effect’ 3D glasses, as well as social media content to go live on Facebook and Twitter. All activity will drive traffic to the campaign’s dedicated competition website within www.wonderbra.co.uk, created by iris. The site was sourced by MPG.

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Highest Rated

Guest's picture

YAWN!
Wonderbra has had much sharper and clever concept than this in the past

Guest
bobby666's picture

good good. traffic jams. riots. unruly crowds guaranteed.

bobby666
Activity Score 1462
RMG Connect, India
atb2005's picture

So when you put on those glasses, you see the bra, as it is shown in that pic or what? Nothing extraordinary about it..

atb2005
Activity Score 13557
Guest's picture

haha! more men shall buy Cosmo this month!

Guest
helvet.lang's picture

there has been a commercial for wonderbra years ago, just playing with the 3Dalike picture, hasn't it ?

Can't remember where i've seen it...

helvet.lang
Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

Guest's picture

yeah it's been done before somewhere in the nineties with an famous russian model

Guest
LeeHarvey's picture

Is the guy on the ladder part of the ad? If so, nice ad, if not, average...

LeeHarvey
Activity Score 3045
Creative Director
atb2005's picture

I love your sense of humor, buddy! No, he's not part of the ad.. He just seems to be a passer by (a bloke) who liked the ad so much he decided to get as close to it (or the bra) as possible! Ladder, I assume, is provided by Wonderbra

atb2005
Activity Score 13557
joelapompe's picture

Already done in 1997 in South Africa... nothing new really. And guess what? It won a GOLD LION back then :
http://www.joelapompe.net/2010/09/13/3d-wonderbra-billboard-pushups/

joelapompe
Activity Score 3952
Hibon's picture

Yes, but this one work's better (bigger poster, bigger breast:-)

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Ouch! Gold Lion 1997. That's deflating.

Guest
Anonymous Author's picture

Whatever next? 3D real life?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

Yup TBWA HUNT LASCARIS in 97 got a gold Lion

Guest
Guest's picture

YAWN!
Wonderbra has had much sharper and clever concept than this in the past

Guest
Guest's picture

too bad its been done, else it would have been good. I still want to see the bilboard up close though :P

Guest
Guest's picture

done not only in 1997 by tbwa but also in 2007 by saatchis singapore.

Guest
Guest's picture

i love to do it ha ha

Guest
Guest's picture

Good sense of Humor!
Looking it...ha..ha..ha..

Guest
Guest's picture

Lot of buzz, but she still has 1 D cup, you know.

Guest
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