Agency Network: 
March 2015
Women's Aid:  Look at me
Women's Aid Outdoor Ad -  Look at me


In a world first for digital out of home Women’s Aid created an interactive ad which shows how we can all make tangible changes in the fight against domestic violence. The creative employs a unique use of facial recognition technology which allows the interactive screens to recognise when people actively pay attention to an image of a bruised woman. Those who look at the screen get feedback via a live video feed that runs along the bottom of the ad as a visual ticker-tape, registering an increasing number of viewers. As more people notice the image of the women her bruises slowly heal, demonstrating to passers-by that by taking notice they can help confront domestic violence by not turning a blind eye.

Outdoor advertisement created by WCRS, United Kingdom for Women's Aid, within the category: Public Interest, NGO.

Advertising Agency: WCRS, London, UK
Creative Director: Ross Neil
Creative Technology: Dino Burbidge
Creatives: Mike Whiteside, Ben Robinson
Agency Producer: Sam Child
Account Handling: Torie Wilkinson, Katherine Morris
Planning: Stuart Williams
Photography: Rankin
Media: Ocean Outdoor
Posthouse: Smoke & Mirrors
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Highest Rated

@minas_mars's picture

It's better than the dress.

Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

Diego Zarulli's picture

In my opinion is always difficult to create an Ad on violence against women. Difficulty is to convert the viewing in action.
The interaction is a way to keep the focus on the problem, now the issue is to check how many men will stop to whack their women and/or how many women will denounce their men.

Anyway a good job and a step forward through this difficult path of the "violence against women issue".

Diego Zarulli
Activity Score 80
damnson's picture

"Winner." as kleenex would say it.

Activity Score 11375
Copywriter |

An axe murderer of ads.

kleenex's picture

Yep.. You can't miss it.

Activity Score 57557
Web Designer/Developer
CrackerJackFlash's picture

Well done.

Activity Score 19518
Creative Director at CrackerJackFlash |

@minas_mars's picture

It's better than the dress.

Activity Score 1788
Art Director at TBWA |

I'm gonna try say something positive

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