Agency Network: 
December 2009
WildAid:  Bear


The actual glass in front of these posters was fractured as though a bullet had been shot through it. In the bullet hole is a coin suggesting that if you spend a cent on the illegal trade of endangered animals you may as well pull the trigger yourself.

Outdoor advertisement created by JWT, China for WildAid, within the category: Public Interest, NGO.


No buying. No selling. No slaughter.

Advertising Agency: JWT Shanghai, China
Executive Creative Directors: SheungYan Lo, Yang Yeo
Creative Directors: Grace Liu, Roy Yeo, Cecilia Zhu
Art Directors: Daisy Zeng, David Mo
Copywriter: Jun Qian
Digital Imaging: Xin He Imaging
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germanhudders's picture

Id like to see the copy

Activity Score 336
Copywriter at Droga5
mikeelrapido's picture

This one is ok, but the one with shark looks strange..

Activity Score 1929
Copywriter at Evo S.C. |


pitted prunes's picture

i think the shark and elephant were better. the bear doesnt look u in the eye so i guess its not as strong

pitted prunes
Activity Score 216
rolling.stone's picture

elephant one is best

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

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