New York’s Kindred Spirit - Federal Hall

Agency Network: 
November 2017
Widow Jane: New York’s Kindred Spirit - Federal Hall


To build a great city, you start with the toughest foundation known — natural cement from limestone found in the Widow Jane Mine in Rosendale, NY. The very bedrock that built some of New York’s greatest landmarks — the Empire State Building, Statue of Liberty, Brooklyn Bridge, and Grand Central Station, to name a few. To build a great whiskey, Widow Jane starts in the same place — with the pure, limestone filtered waters that flow through and beneath the mine. And because their whiskeys are made in Brooklyn, no other spirits are as much a part of New York as Widow Jane. It’s a simple, powerful and fascinating story and we’re proud to be the ones to help bring it to the world.

Outdoor advertisement created by JAC, United States for Widow Jane, within the category: Alcoholic Drinks.


Crafted with pure mineral water from the same limestone that lets Federal Hall inspire, the Brooklyn Bridge soar, and the Empire State Building touch the sky.

Advertising Agency: JAC, New York, USA
Creative Director / Art Director: Jack Jankowski
Copywriter: VJ Ortiz
Photographer: Calabrese Studio
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kleenex's picture

interesting look.

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