New York’s Kindred Spirit - Empire State Buildin

Agency Network: 
November 2017
Widow Jane: New York’s Kindred Spirit - Empire State Buildin


To build a great city, you start with the toughest foundation known — natural cement from limestone found in the Widow Jane Mine in Rosendale, NY. The very bedrock that built some of New York’s greatest landmarks — the Empire State Building, Statue of Liberty, Brooklyn Bridge, and Grand Central Station, to name a few. To build a great whiskey, Widow Jane starts in the same place — with the pure, limestone filtered waters that flow through and beneath the mine. And because their whiskeys are made in Brooklyn, no other spirits are as much a part of New York as Widow Jane. It’s a simple, powerful and fascinating story and we’re proud to be the ones to help bring it to the world.

Outdoor advertisement created by JAC, United States for Widow Jane, within the category: Alcoholic Drinks.


Crafted with pure mineral water from the same limestone that lets the Empire Building soar, the Statue of Liberty shine, and and Grand Central open the door to the greatest city on earth.

Advertising Agency: JAC, New York, USA
Creative Director / Art Director: Jack Jankowski
Copywriter: VJ Ortiz
Photographer: Calabrese Studio
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