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Full stop

Campaign
Agency Network: 
Published/Aired: 
May 2012
Westpac:  Full stop

Description

Outdoor advertisement created by BBDO, New Zealand for Westpac, within the category: Finance.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley
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Highest Rated

killazol1's picture

very nice. i like all the texts. very very nice approach for a bank. great work.

killazol1
Activity Score 354
killazol1's picture

very nice. i like all the texts. very very nice approach for a bank. great work.

killazol1
Activity Score 354
pankajsinha's picture

interesting

pankajsinha
Activity Score 27
Copywriter at Leo Burnett
chuckieT's picture

This campaign features some of the best copy that nobody will ever read.

Nobody paces around waiting areas in banks. They try to look calm and collected and sit in their chair and play with their phone or read magazines. And they'd never be in an advisor's office without the advisor. So I doubt they'd ask if they could take a break discussing their financial future so they can read the corporate art on the wall.

chuckieT
Activity Score 680
Creative
mertos's picture

nice

mertos
Activity Score 904
Creative Director
Pseudozombie's picture

Strong copy. Loved it!
Well done!

Pseudozombie
Activity Score 46
Copywriter
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