Advertisement

Zombie Preparedness, For Humans

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Outdoor advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen
Log in or register to post comments
Reality Check's picture

Creepy, fun and written with wit.

Reality Check
Activity Score 2539
dsklan's picture

lesson I in advertising:
no long-copys for outdoor media!

dsklan
Activity Score 1926
Art Director at homeshop
morse's picture

True that.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Taylormade's picture

Long copy ads work great outdoor on train platforms, in buses and trains and to a lesser extent at bus stops. People are sitting/standing there looking for something to read. Long copy also works in taxis and public washrooms. IMO, if you think it's "Lesson 1" that long copy doesn't work outdoor, you should update your textbooks.

Taylormade
Activity Score 408
copyninja's picture

Damn I envy this copy. I've tried to use zombies in copy before, but our clients just don't get zombie references.

copyninja
Activity Score 40
Copywriter
Lawson Hembree's picture

Witty and fun.

Lawson Hembree
Activity Score 444
JAG's picture

I'm like your clients who don't get it.

JAG
Activity Score 166
Web design
lauralye2011's picture

I am wondering where I can get a flyer!

lauralye2011
Activity Score 6
Advertisement