Zombie Preparedness, For Humans

Agency Network: 
October 2011
Westlake Hardware:  Zombie Preparedness, For Humans


Outdoor advertisement created by Bozell, United States for Westlake Hardware, within the category: Retail Services.

Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen
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Reality Check's picture

Creepy, fun and written with wit.

Reality Check
Activity Score 2545
dsklan's picture

lesson I in advertising:
no long-copys for outdoor media!

Activity Score 1924
Art Director at homeshop
morse's picture

True that.

Activity Score 18159
Art Director |

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Taylormade's picture

Long copy ads work great outdoor on train platforms, in buses and trains and to a lesser extent at bus stops. People are sitting/standing there looking for something to read. Long copy also works in taxis and public washrooms. IMO, if you think it's "Lesson 1" that long copy doesn't work outdoor, you should update your textbooks.

Activity Score 406
copyninja's picture

Damn I envy this copy. I've tried to use zombies in copy before, but our clients just don't get zombie references.

Activity Score 40
Lawson Hembree's picture

Witty and fun.

Lawson Hembree
Activity Score 444
JAG's picture

I'm like your clients who don't get it.

Activity Score 166
Web design
lauralye2011's picture

I am wondering where I can get a flyer!

Activity Score 6
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