Agency Network: 
Published/Aired: 
June 2013
Westdeutsche Lotterie:  Yacht

Description

Outdoor advertisement created by BBDO, Germany for Westdeutsche Lotterie, within the category: Gaming.

Caption

6x49 West Lotto

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Executive Creative Directors: Christian Mommertz, Sebastian Hardieck
Creative Directors: Christian Mommertz, Achim Metzdorf
Copywriters: Gustavo Vieira, Isabel Campagna-Schwab, Peter Engelbrecht
Art Directors: Karolina Bukowiecka, Gustavo Vieira, Philipp Alings, Julian Dany, Kai-Christian Bade
Photographer: Lars David Neil / 7 Additional Stock-Photographers
Art Buyers: Eva À Wengen, Julia Lückerath
Group Account Director: Thomas Schulte
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Andrej Troha's picture

“Rags to riches” is most used and abused concept in communicating lottery. But I kind of like this approach.

Andrej Troha
Activity Score 613
certaintly's picture

interesting, but not cannes worthy

certaintly
Activity Score 3984
morse's picture

Smart visual idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

baliais's picture

Best in the series.

baliais
Activity Score 2614
Graphic Designer
kleenex's picture

All except for the female do I like.

kleenex
Activity Score 58777
Web Designer/Developer
Flurb's picture

I prefer this execution of the same idea: http://adsoftheworld.com/media/print/lotto_649_ironing_board

Flurb
Activity Score 263
Creative Director
arnwald's picture

One of the best print ideas this year. So clear. 6 out of 49 to nail it.

arnwald
Activity Score 52
Forabord, Barcelona
D_arko's picture

I really like the whole series!

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

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