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June 2019
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells / Cold Crush / Kingston Fruit Bars / Farm to Spoon: Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards
Wells Outdoor Ad - Billboards

Description

The new campaigns are for Wells’ brands: Cold Crush, an indulgent fresh-churned ice cream; Kingston Fruit Bars, a treat made primarily from coconut water; and Farm to Spoon, a plant-based ice cream made with cauliflower and sweet potato. This is the debut creative work for each as they are new brands under the Wells umbrella.

Cold Crush addresses the inevitable break-up with toppings likely to occur after your first indulgence; Kingston Fruit Bars plays off the notion of half the sugar only needing half the advertisement through clever billboard tactics; and Farm to Spoon addresses the shock of learning your new favorite ice cream is actually made from vegetables.

Outdoor advertisement created by Walrus, United States for Wells, within the category: Food.

Advertising Agency: Walrus, USA
Chief Creative Officer: Deacon Webster
Associate Creative Director: Evan Vosburgh
Creative Director: Jillian Dresser
Copywriter: Marco Diaddezio
Art Director: Evan Bross
Director of Account Management: Paula Beer Levine
Director of Integrated Production: Valerie Hope
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kleenex's picture

I will take some cold crush ice cream for sure.

kleenex
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