30 Minutes a Day - Vending Machines

December 2017


For almost 31% of the world, they have to walk an average of 30 minutes every day to get water. This campaign uses 30 minutes of our day, to help shorten 30 minutes of their day.

Outdoor advertisement created by S.I. Newhouse School of Public Communications, United States for WaterAid, within the category: Public Interest, NGO.


If you were one of the 844 million thirsty people in the world, your 30-minute walk for water would begin now. Now it's your turn to wait. Or swipe a credit card to donate to WaterAid today.

Advertising School: S.I. Newhouse School of Public Communications, Syracuse, USA
Creative Director / Professor: Mel White
Art Director: Alanna Quinlan
Copywriter: Kevin Pacelli
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