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Take a sip

Campaign
Published/Aired: 
September 2013

Description

Outdoor advertisement created by Miami Ad School, United States for Water is Life, within the category: Public Interest, NGO.

Caption

Water in this urinal is cleaner than the drinking water in Haiti.
Unsafe water kills. Donate to stop the violence.

Advertising Agency: Miami Ad School, San Francisco, USA
Art Director / Copywriter: Hazar Aki
Photographer: Clint Blowers
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Highest Rated

brymiguel's picture

I think the toilet is just there to show placement in a mock-up. To me, it looks like he intended for a poster to be placed over urinals.

Wish he had a piece that was in a stall though, way it wasn't gender exclusive. "Grossed by what your sitting on? It's cleaner than the water in haiti."

brymiguel
Activity Score 60
holdon4's picture

Now this is what you call a really persuasive ad. It really went through my mind the moment I saw it. Good job for the owner. - Rabbi Binyomin Lisbon

holdon4
Activity Score 6
salil07's picture

very good. but again it could have gone deeper than just showing a urinal with a plate that reads take a sip. which water are we talking about? the water that is in the pipes or the water in the basin. that is not clear. the pipe could have been burst for example, and then it would make more sense.

salil07
Activity Score 143
Creative Director |

Hand on my heart

brymiguel's picture

I think the toilet is just there to show placement in a mock-up. To me, it looks like he intended for a poster to be placed over urinals.

Wish he had a piece that was in a stall though, way it wasn't gender exclusive. "Grossed by what your sitting on? It's cleaner than the water in haiti."

brymiguel
Activity Score 60
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