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Boat

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Our Volvo Cross Country models take you further in and higher up and help you reach locations that you could never get to in a regular car. That's why we've launched: Volvo Cross Country Travels – the guide to the top 50 most spectacular adventures in Scandinavia. From a killer whale safari in Narvik to ice climbing in Rjukan.

Outdoor advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Advertising Agency: Forsman & Bodenfors, Sweden
Copywriter: Fredrik Jansson
Art Directors: Staffan Lamm, Andreas Malm
Designer: Mikko Timonen
Account Supervisor: Anders Bothen
Account Manager: Anna Levegård
Advertiser's Supervisor: Bengt Junemo
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morse's picture

Great image and I love the simplicity, but I wish there was a small line to explain the meaning. :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MicheleVirgilio's picture

Very good billboard

MicheleVirgilio
Activity Score 2617
mr.x's picture

I don't think there's a "meaning". Just a beautiful photo, which works here :)

mr.x
Activity Score 998
Forsbergs Skola
Hadrons's picture

Adventure indeed. If you need a line you missed the point.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

nice photos..

kleenex
Activity Score 54895
Web Designer/Developer
iambusy's picture

kinda not working...

iambusy
Activity Score 2219
Copywriter |

busy.

Lazarus's picture

So the only people that get to see these ads are Volvo drivers?

Lazarus
Activity Score 1536
Creative Director
Michael_G's picture

Gotta be honest, I don't see a real idea here.

Michael_G
Activity Score 20
Copywriter |

I am teh smrt.

jackblack's picture

Processing...............................

jackblack
Activity Score 2359
Art Director
fotdot's picture

I cannot see idea.

fotdot
Activity Score 673
Creative Director
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