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Active Bending Lights

Agency Network: 
Published/Aired: 
December 2011
Volvo:  Active Bending Lights
Volvo Outdoor Ad -  Active Bending Lights

Description

Copywriter: K.Deepak Kumar

Outdoor advertisement created by Lintas, India for Volvo, within the category: Automotive.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Director: Rajnish Tripathi
Photographers: K.Deepak Kumar, Sachin Saj
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kleenex's picture

not sure it works.

kleenex
Activity Score 58797
Web Designer/Developer
kurtberengeiger's picture

Premium media placement in lower left photo... ;)

kurtberengeiger
Activity Score 7330
Copywriter
salamandos's picture

very old idea..

salamandos
Activity Score 1947
Art Director
kdeepakkr's picture

Hi...Thanks a lot for your valuable comments...But I would definitely appreciate if you could give the reason for it not working.....Or what makes you say its an old idea....It's easy to bash up an idea...It's tough doing one...And comments are always welcome when they come with a valid reasoning....Thanks..

kdeepakkr
Activity Score 2
Copywriter at Hakuhodo Percept |

deepak

unrestricted's picture

works for me

unrestricted
Activity Score 23
Graphic Designer at Prism Communications
henito's picture

makes a point but is very "first thought" to me (keeping in mind that it's not that new of a feature).
no unexpected idea and hence little creative.

henito
Activity Score 560
Copywriter
salamandos's picture

Well explained. Additionally I am pretty sure that I already saw similar executions. The one that came up after a quick search is http://files.coloribus.com/files/adsarchive/part_1029/10296405/file/op... - and this is from 2007.

salamandos
Activity Score 1947
Art Director
Amit malik's picture
Amit malik
Activity Score 2
Art Director
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