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Agency Network: 
Published/Aired: 
January 2012
Volkswagen:  Up!
Volkswagen Outdoor Ad -  Up!

Description

Outdoor advertisement created by Agence.V., France for Volkswagen, within the category: Automotive.

Caption

It's great to be small.

Advertising Agency: Agence .V., Saint-Ouen, France
Creative Director: Christian Vince
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Olivier Foulon
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morse's picture

Interesting idea. Eye-catching.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ishiboy's picture

I thought VW Polo positioning was Small but Tough. What's the big deal about being small? And while the creative is eye-catching, it seems gimmicky.

ishiboy
Activity Score 497
Creative Director at Mumbai, India
khronos's picture

i agree, looks like a student made it...and the car hanging on a wall is an OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOLD idea...whatever happened to creative thinking? first thought

khronos
Activity Score 996
Copywriter
EGMONT's picture

Agree old idea.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
EGMONT's picture

Agree old idea.

EGMONT
Activity Score 124
Creative Director at Art director Omnicom network
MicheleVirgilio's picture

An old idea but it's to consider the context. Maybe it colud be works...for sales...

MicheleVirgilio
Activity Score 2617
Hadrons's picture

For urban people re parking - the slogan is right. As for the concept & execution I'm with morse

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jujocd's picture

Fantastic!

jujocd
Activity Score 759
kleenex's picture

WOOOOOOO good concept.

kleenex
Activity Score 58667
Web Designer/Developer
jponino's picture

hahah ! so funny ! i leave litteraly one block from this place ! i'm walking around this ad every day and everytime it think the same :
how could i steel this freaking car !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
andylefty's picture

Eye-catching indeed.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Eye catching. Mind... not so much.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Uldis's picture
Uldis
Activity Score 17
Marketing Manager
adaz's picture

It's great to be small. doesn't work in french

How did they do to stick the car :)

adaz
Activity Score 82
Art Director
iambusy's picture

good

iambusy
Activity Score 2219
Copywriter |

busy.

lemonAd's picture

I think advertisers should learn romanian :)
http://www.friendsadvertising.ro/#860080/Livr-m-cu-pl-cere-Fan-Courier
Similar execution - different idea. Lower budget. Much lower.

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

chuckieT's picture

How is this illustrating that it is great to be small?

chuckieT
Activity Score 680
Creative
maesepedro's picture

It's an old idea but at least it's their own old idea or at least their own old idea via Bernbach.
Personally I like this execution, they're running the same positioning but with a different (and better) creative expression in the UK.

maesepedro
Activity Score 90
Albion London
jisar's picture

YOOUUUUUUUUUUUU....... Nice Ideaaaaa

jisar
Activity Score 32
Graphic Designer at Chemistry Advertising L.L.C, Dubai, UAE
chuckieT's picture

Looking at this again, shouldn't the translation be, "It's big to be small." That makes more sense.

chuckieT
Activity Score 680
Creative
DEVILS eYe_01's picture

small wonder... looks good to me.. old or very old.. well executed!!

DEVILS eYe_01
Activity Score 62
mumbai/ coimbatore
AssassinX's picture

This would be a good lion award in 1980's

AssassinX
Activity Score 1329
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