Juiced Up

Agency Network: 
Published/Aired: 
October 2011

Description

Outdoor advertisement created by Red Urban, Canada for Volkswagen, within the category: Automotive.

Advertising Agency: Red Urban, Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation / Design: Bully! Entertainment
Video Director / Editor: Tyler Williams
Log in or register to post comments

Highest Rated

MadManNYC's picture

Okay, that's pretty cool. But not sure how many people will go through the trouble.

MadManNYC
Activity Score 109
Creative Director
morse's picture

It's great, but it's not original.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

good stuff

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Lawson Hembree's picture

That's awesome! VW's agencies have really spoiled them with great, creative advertising.

Lawson Hembree
Activity Score 444
campbellcoha's picture

I'm not feeling it. The technology was brilliant but what did any of that have to do with the car? Just seemed like there was a cool app for the sake of having a cool app.

campbellcoha
Activity Score 341
VCU |

teamarnie.com

NicoCiego's picture

To generate a buzz also, but yeah, you have a point.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
thedavesiknow's picture

Not the most original idea.

thedavesiknow
Activity Score 167
Madibaman's picture

AR just needs to be improved by leagues for anyone to use it properly without cheapening the whole execution. That said, the idea wasn't terribly original either.

Madibaman
Activity Score 110
Creative Director
MadManNYC's picture

Okay, that's pretty cool. But not sure how many people will go through the trouble.

MadManNYC
Activity Score 109
Creative Director
Jexep's picture

Nice idea on integration, but wonder about actual result of using it. :)

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

dsklan's picture

still love the classic ambient more...

dsklan
Activity Score 1924
Art Director at homeshop
bate_palmas's picture

The technology usurps the idea.

I predict that in a few years we'll look back at how retarded we looked walking around with iPads and iPhones and pointing them all over the place to see stuff.

This sort of thing is cool, for now, but until they manage to incorporate this sort of technology into something like sunglasses, it continues to look hackneyed.

bate_palmas
Activity Score 1479
Steeez's picture

agreed

Steeez
Activity Score 104
Art Director at David&Goliath
Beamen's picture

Already done but damn it looks so great!

Beamen
Activity Score 225
Advertisement
Featured Content

Latest Collections

Advertisement