Whether it be parallel parking, merging on a four-lane highway, a giant roundabout, or distracted pedestrians, research showed that 79% of all road users had some kind of driving anxiety. So, to launch the new Volkswagen Tiguan and its range of new safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’.
Outdoor advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.
Chief Creative Officer: Ben Welsh
Executive Creative Director: Matt Chandler
Creative Director: Tommy Cehak
Creative Director: Tim Woolford
Art Director: Sam Raftl
Copywriter: Tom Lawrence
Illustrator: Matt Ryan Tobin
Designer: Paul Jansen
Producer: John Wood
Business Director: Nicole Drabsch