Eggs

Campaign
Agency Network: 
Published/Aired: 
June 2008
Volkswagen:  Eggs

Description

Outdoor advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Volkswagen Trucks. For every kind of load.

Advertising Agency: ALMAPBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches, Dulcidio Caldeira
Copywriter: Eduardo Andrietta
Art Directors: Marcus Kawamura, Ary Nogueira
Photographer: Hugo Treu
Typographer: Jose Roberto Bezerra
Account Supervisor: Fernao Cosi
Advertiser's Supervisor: Ana Maria Oliveira
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Highest Rated

mishkaa's picture

neat n sweet!

mishkaa
Activity Score 296
jadad's picture

brilliant, well done

jadad
Activity Score 44
Freelance
Crisp One's picture

Nice Idea, but maybe execution could have been handled just a wee better.

Crisp One
Activity Score 1989
Other at New York
mishkaa's picture

neat n sweet!

mishkaa
Activity Score 296
Dusan Zica's picture

damn!
it's good!

Dusan Zica
Activity Score 116
Copywriter
boi4ki's picture

da, odlicna ideja. Ima i beneficii t.e moze da ja skrates ambalazata na primer so 5 ili 10 jajca pa dobivas kamionce i bez prikolica :)
Soory for my bad English :)

boi4ki
Activity Score 6
graphic designer
PeteRowden's picture

So Volkswagen trucks can carry stuff, can they? Where can I buy one, because the truck I've got doesn't carry anything.

The only way this advert would be any good is if it had never been made.

PeteRowden
Activity Score 11
Copywriter
ChuckNorris's picture

You know a better place to carry eggs than a proper egg box?

That's the point of this campaign. VW trucks are the best way to carry any specific cargo.

You don't always have to say something new in a ad, because, sometimes, there is nothing new to say.

ChuckNorris
Activity Score 832
Creative Director
SandMan69's picture

I'm not trying to anger you Mr Norris, but shouldn't you have ended that reply with a round-house kick?

I for one feel that it would have worked a treat.

ARGHK!..... *Disco Munky has been kicked in the face from accross the globe. He died happy.*

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

ChuckNorris's picture

hahaha!

*Round-house-kicks anyone that reads this.

ChuckNorris
Activity Score 832
Creative Director
My_friend_Goo's picture

As ambient this would have owned

But as an ad. Not so much

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
ChuckNorris's picture

It could work.

But I have a hard time picturing a truck-driver going to the supermarket to buy groceries.

ChuckNorris
Activity Score 832
Creative Director
copywriter.txt's picture

As an ambient, this works with 5.000 truckers.
As an ad this works with 100.000 truckers.

Ambient isn't always so effective. Ambient must generate buzz, and this doesn't have power for this, my friend.

copywriter.txt
Activity Score 828
Copywriter
veroruvioli's picture

really good.

veroruvioli
Activity Score 82
obladis's picture

Perfect. Redondaço. Alucinantemente e filhadaputadamente bom.

obladis
Activity Score 298
art director
salvarredy's picture

this work it's beautiful all the campaign it's great,
a really good art job, all the boxes, the pictures are really incredible.

It's deserve a gold award for shure.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Brent_Blair's picture

Very Nice.. I think its the best of the group... The egg case was perfect to fit the shape of truck

Brent_Blair
Activity Score 75
Copywriter
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