Child

Campaign
Agency Network: 
Published/Aired: 
April 2013
Volkswagen:  Child

Description

Outdoor advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Nobody can look at both at the same time. Don't smartphone and drive.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patzschke
Group Creative Director: Timm Weber
Group Account Manager: Jan Isterling
Creative Directors: Christoph Stricker, Tobias Heinze
Art Director: Matthias Preuß
Graphic Designer: Jan Stempfle
Copywriter: Fabian Königer
Conception: Matthias Preuß, Niklas Rieger
Account Managers: Jasmin Schwarzinger, Gilles Scheuren
Art Buying: Indra Hohns
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kleenex's picture

Not bad at all,

kleenex
Activity Score 57557
Web Designer/Developer
Andrej Troha's picture

I've seen tons of “don’t text and drive” social ads (PSAs), but this one is so lazy, unconvincing, banal and lame, that people should really stop texting only to prevent such crappy ads in the future. Especially not outdoor.
Plus: what the hell is “smartphoning”? People have been texting, driving and crashing long before smartphones.

Andrej Troha
Activity Score 605
Naser_K's picture

I think it's rather simple than lazy. Gets the message across without trying to be too smart or shocking.

Naser_K
Activity Score 173
Copywriter at Y&R - Amman |

http://jo.linkedin.com/in/naserk

morse's picture

So great! Love it.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeAnderson's picture

Excellent job, simple and very efficient !

LeeAnderson
Activity Score 173
alex razzaghi's picture

I like it :)

alex razzaghi
Activity Score 239
Jpglue's picture

Nice

Jpglue
Activity Score 28
Planner
rastaparta's picture

YES!

rastaparta
Activity Score 158
Art Director
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