International Brewers’ Day
Description
To celebrate Brewers’ Day in Kaunas, Lithuania, AB Volfas Engelman Brewery implemented an unusual marketing communication solution: giving out non-alcoholic beers for free to city residents and visitors – poured directly from advertising columns.
Throughout the afternoon, non-alcoholic beers were served from the advertising columns by members of the brewery team. Interested passers-by could taste two types of non-alcoholic beer for free: light beer and cherry-flavored kriek.
This professional campaign titled 'International Brewers’ Day' was published in Lithuania in August, 2020. It was created for the brand: Volfas Engelman, . This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 3 years ago.
