Advertisement

Castaways

Agency Network: 
Published/Aired: 
October 2008
Virgin:  Castaways
Virgin Outdoor Ad -  Castaways

Description

Outdoor advertisement created by Cummins, Australia for Virgin, within the category: Transport.

Caption

Holidays so affordable, you can stay for ages.

Advertising Agency: CumminsNitro, Brisbane, Australia
Creative Directors: Nancy Hartley, James Burchill
Art Director: Lisa Dupre
Copywriter: Gordon Haynes
Photographer: Skeet Booth
Log in or register to post comments
Pedestrian's picture

Not quite sure why it will take 3 weeks to get to the punchline of that headline.

Week 1 - It doesn't make sense.
Week 2 - It kinda makes sense if I'm driving slowly enough.
Week 3 - Oh I get it. They have beards.

Pedestrian
Activity Score 492
SeanMartin's picture

How cool! I can imagine drivers passing this and thinking "Wait -- those werent there yesterday, were they?" Great way to grab second- and third-pass attention.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Surly creative director's picture

I can imagine drivers passing this and thinkin' "Wow, that dude took a vacation with the Bearded lady and her son."

Surly creative ...
Activity Score 140
Creative Director
Jake The Snake's picture

Hahaha, brilliant. I love it.

Jake The Snake
Leeds United's picture

So stupid that it´s funny.

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
buzzetcie's picture

HAHAHA !! GOOD IDEA !!

www.buzzetcie.com

buzzetcie
Activity Score 30
directeur de création
Guest commenter's picture

Haven't we seen beard to depict time passing by before?

Guest commenter
missed my turn's picture

I would hate it week 1, week 2, and then week 3.

missed my turn
Activity Score 426
Roger Daly's picture

Cool.
Cooler if they were all Branson goatees.

Roger Daly
Activity Score 355
whitespace's picture

they should have the lady grow chest hair instead.

whitespace
Activity Score 1953
Creative Director
jai hind's picture

poor and illogical

jai hind
Activity Score 356
Art Director |

jai hind
art director

Adaddicted's picture

They have been using the same trouser for the last 3 weeks! ; ))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dean's picture

LOL.
Very similar to The New Zealand Herald http://www.aef.com/exhibits/awards/clio_awards/2000/1843

Dean
Activity Score 2
Everest Brand Solutions, Mumbai, India
dew drops's picture

so in australia ladies do get beard

dew drops
Activity Score 90
Copywriter
Guest commenter's picture

hahaha
thats funny...even the wife has grown such a long beard
nice idea...but a bit too much exxagerated

Guest commenter
singye's picture

NO!

singye
Activity Score 180
Mountbatten
free4rmall's picture

ok...so thy wnt 2 a plc sans of ny parlr!!! aaaaaaaaaah....i c dat!!!

free4rmall
Activity Score 18
Beehive Communications |

Me Happy..U Happy..We Happy!!!

Danilo's picture

Drawn together and family guy humor,
i like.

Danilo
Activity Score 52
Art Director |

Danilo Dick Farah
http://www.danilodickfarah.com/

ogi's picture

nice guys.... i like it...

ogi
Kateter's picture

if the visual would be more dominant than the headline I'd believe people would notice the difference.

but this way after 3 weeks you just notice the same billboard and don't even look at it to get the idea.

so... waste of time and money.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

you don't need week 1 and week 2. The third stands alone and is brilliant

Guest commenter
Dale's picture

It's not bad, but I think it could be improved. I would like it much better if it actually used the media more.

Use the fact that the billboard is exposed to the sun and elements and tie that in to the concept. They could 'tan' in the sun or use real plants to have a jungle actually grow around them, etc etc.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

stitchy's picture

take a vacation and leave the blades @ home...
take a transvestite... LEAVE THE BLADES HOME
hairy boy!!! WTF

stitchy
Activity Score 779
creative design
mark3r's picture

I love this idea! haha!!

mark3r
Activity Score 1949
Art Director at Scout
borges's picture

semple and nice..good work..

borges
Activity Score 66
freelance |

Art director Max Miranda
copywriter Kart Partlas
K§M IDEA

Losvanvan's picture

Ok al hombre le crece barba...pero a la mujer y al nino ?
que estupidez.
que pediran para trabajar en CumminsNitro, un coeficiente inteligente de 1.5?

Losvanvan
Guest commenter's picture

stupid funny. not clever funny.

Guest commenter
Guest commenter's picture

Tops!!

Guest commenter
Guest commenter's picture

Week 4. No beards. Gillette logo.

Guest commenter
manugon's picture

Not perfect, but I gotta admit it cracked me up

manugon
Activity Score 142
burocreativo
sparky's picture

Love it.

sparky
Activity Score 454
Copywriter at M&C Saatchi
andyg's picture

I got it straight away and it made me laugh which few ads do.

andyg
Guest's picture

LAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAME

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now