Eco City Light

Background: Serbia is a country with very low eco awareness.  There are very few places in the whole country where people can recycle cans and plastic bottles. We wanted to change that, grab people`s attention with an innovative idea, and give them actual spots to do the recycling.

Idea: Why wouldn't we transform ordinary city lights into city lights with a higher purpose? We created recycling city lights, with invitation to citizens to join Vip Ecomotivation movement.