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Eco City Light

Campaign
Agency Network: 
Published/Aired: 
August 2013
Vip mobile:  Eco City Light

Description

Background: Serbia is a country with very low eco awareness.  There are very few places in the whole country where people can recycle cans and plastic bottles. We wanted to change that, grab people`s attention with an innovative idea, and give them actual spots to do the recycling.

Idea: Why wouldn't we transform ordinary city lights into city lights with a higher purpose? We created recycling city lights, with invitation to citizens to join Vip Ecomotivation movement.

Outdoor advertisement created by Leo Burnett, Serbia for Vip mobile, within the category: Electronics, Technology.

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bobby666's picture

kudos... great initiative... a real eye opener...

bobby666
Activity Score 1462
RMG Connect, India
Inkwell's picture

Functional advertising. Nice!

Inkwell
Activity Score 148
Copywriter
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