Underwater billboard for divers

Agency Network: 
Published/Aired: 
June 2007
Ving:  Underwater billboard for divers
Ving Outdoor Ad -  Underwater billboard for divers

Description

Out in the Stockholm Archipelago, a half-tonne billboard was anchored to the seabed, five metres below the surface. The billboard carries a message to all divers that they can book a week in the divers' paradise of Hurghada in Egypt through the Ving travel agency.

Outdoor advertisement created by King, Sweden for Ving, within the category: Transport.

Advertising Agency: KING, Stockholm, Sweden
Creative Director: Frank Hollingworth
Art Director: Tommy Carlsson
Copywriters: Pontus Ekström, Christian Karlsson, Pontus Thorén
Account manager: Anna Magnusson
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Highest Rated

jonft's picture

creative for the SAKE of creativity...

jonft
Activity Score 264
Creative Director |

jono

bknowlden's picture

It's smart, but unless this is a pretty bustling marina, it wouldn't be very effective. Sidebar here, but I was thinking of this idea of tatooing the inside of people's eyelids while they slept to push advertising into an even more intrusive medium. What does everyone think?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

ivan's picture

It's coming Brandon soon enough. ;)

ivan
Creative Director at Ads of the World
justpassingby's picture

i dive and if saw this it would piss me off!

justpassingby
Activity Score 1368
Other
Rog's picture

...with contact lenses!
Hit them every time they put them on and take them off, plus...
give them a subliminally, soft focus message all day long, and...
it would certainly grab their partner's attention .

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture

how bout we work on it Rog? i like your concept about subliminally things.....hahahaha

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Ravioli's picture

It'll be a blipvert.Blink and you'll miss it.

Ravioli
Activity Score 31
Copywriter
wgeddes's picture

how many divers are in that crappy looking water?

wgeddes
Activity Score 298
Art Director
picky2's picture

this exact same idea has been done in The Netherlands last year

picky2
Activity Score 280
Copywriter
lrod's picture

Thx for contributing for oceans pollution

lrod
Activity Score 10
Copywriter
JamurPutih's picture

isn't that what we always do rod? making some ad and pollute people's mind?

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

ellehcimeo's picture

Yes, let's clutter up our waters with advertising! That is the last frontier right?
Thumbs down.

ellehcimeo
Activity Score 3376
Art Director
mikkelkroijer's picture

Nice media placement. I remember an kind of similar ad on the floor of the public pool, can't remember if that was for dive travel as well.

mikkelkroijer
Activity Score 54
Art Director
jonft's picture

creative for the SAKE of creativity...

jonft
Activity Score 264
Creative Director |

jono

saywateveruwant's picture

get the fishes to go on holiday..

saywateveruwant
Activity Score 20
Art Director
storturken's picture

The billboard was anchored nearby Björkviks Brygga which is one of Swedens most common diving areas. All the diving schools in the Stockholm area have classes there, so the placement was well thought through.

storturken
Activity Score 2
Copywriter
swiss_adguy's picture

done it Switzerland approx. in 1996…

swiss_adguy
Activity Score 36
Creative Director
amrith's picture

innovative medium

amrith
Activity Score 30
Copywriter
credosian's picture

this is ADVERTISING?????????????????????????????????????????????????????????????????????

looks more like an example of - "look mommie, my client has money, so im gonna go do some crazy, half-witted, no-one will ever see it kindo of supposedly CREATIVE work!!"

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

Chico Ribeiro's picture

Invasive.

Chico Ribeiro
Activity Score 160
Art Director
Adaddicted's picture

This is SURPRISING!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

DJ-Rizzo's picture

An example of when marketing goes too far. The kind of thing that might make some purposely avoid the advertiser.

DJ-Rizzo
Guest's picture

I think for the holiday it was aweome.

Guest
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